Strategy

As the second half of the year starts, publishers need to prepare to take advantage of Q3 and Q4 increasing ad spend. The trend of more and more dollars moving to programmatic continues, with eMarketer forecasting 90% of 2022 display dollars will be programmatic, about double what it was in 2019. While this seems like…

I’m going to take you on a little trip back in time. Because sometimes, we need to look at where we’ve been to see where we’re going. During the Wild West days of the Internet, blog sites now referred to as publishers, became all the rage. Big advertiser dollars were spent to reach the highly…